I Read 107 Books When I Was 10, And Some Of Them Surprise Me

katherinecowley.com: The first page from the reading log I kept when I was 10. I'm not sure who scribbled on it, but I do have younger siblings.When I was ten years old I decided to keep a reading log. I wish I had kept one all growing up, but at least I have a little window into the past. I rediscovered the notebook the other day while unpacking after moving.

Highlights

When I was 10, I read Pride and Prejudice for the first time. I actually read it twice: in the Spring/Summer, and also later that Fall.

Never one to let labels of age-appropriate reading deter me, I read not only The Hobbit but the entire Lord of the Rings series, and a few other J. R. R. Tolkien novels. Lest you think I only read novels generally considered “great works,” I also read books such as There’s a Snake at Girl’s Camp. I don’t remember it, but surely it was pivotal in my personal literary formation.

The View from Saturday may have been my favorite book–it is the only book on the list that has a star and a “very good” next to it, and I also read it a second time.

I read 5 novels from the Wizard of Oz series, Susan Cooper’s The Dark is Rising series, and all eight novels from the Anne of Green Gables series. Even then, I liked to binge on my favorite authors. And like now, I read all genres, though I had a soft spot for fantasy. Unfortunately, it’s been a while since I had time to read 107 novels in a year, though I still tend to read at least 60.

Perhaps someone’s reading habits at the age of ten can tell you everything you need to know about her. If so, feel free to browse through the entire list.

The Reading Log

Katherine Cowley Reading Log 2Katherine Cowley Reading Log 3Katherine Cowley Reading Log 4Katherine Cowley Reading Log 5Katherine Cowley Reading Log 6Katherine Cowley Reading Log 11Katherine Cowley Reading Log 12Katherine Cowley Reading Log 13Katherine Cowley Reading Log 14Katherine Cowley Reading Log 15

Other Reading Log Glimpses

When I was ten, I also wrote a list called “Books read in Past.” I suspect these were books I read at the age of 8 or 9, which I wanted to remember having read. I also attempted to keep a reading log at the age of 11, but suffered from inconsistency, and only wrote down 10 books that year (though I likely read around the same number as at age 10).

Katherine Cowley Reading Log 7Katherine Cowley Reading Log 8Katherine Cowley Reading Log 9Katherine Cowley Reading Log 10Katherine Cowley Reading Log 16Katherine Cowley Reading Log 17

 

 

 

 

 

Book Review: Finding Your Sense of Place by Janni Simner

Finding Your Sense of PlaceLearning how to write emotions was one of the hardest skills I had to learn as a writer, and something I’m still trying to improve on. (Sadly, statements like “Mary felt afraid” are actually terrible at showing Mary’s fear.)

Finding Your Sense of Place by Janni Simner focuses specifically on how to use setting and description to create emotion. For Simner, setting should never be in a story simply to establish place. The details chosen for a setting and how they are used in connection with the characters are her favorite way to give a sense of the characters’ emotions.

Simner also dives into how to research the authentic setting details you will need. Ideally you get to visit a place, as she did when writing a book set in Iceland, but if that is impossible she has other techniques.

At the end there is a bonus essay, “Into the Fog: Icelandic Land and Lore,” which is beautiful to read, and makes me want to visit cool places for my stories.

Quick read–about 40 pages, and I highly recommend it for an exploration of setting and emotion. It’s available for $3 for Amazon Kindle; the author has links to other vendors selling the ebook on her website.

Related:

In my blog post Writing Powerful Emotion Beats in Fiction I discuss 10 ways to show character emotion. Setting is one of them, but there are 9 others.

Excerpt of “The Clockwork Seer” and Character Casting

The Steel and Bone anthology will be released on Saturday, and in addition to pre-ordering the book, you can enter a Rafflecopter giveaway with a lot of awesome giveaways (free books, a ThinkGeek giftcard, and more!).

While you’re waiting, here’s an excerpt of my contribution to Steel and Bone, “The Clockwork Seer,” and my Character Casting.

Excerpt from “The Clockwork Seer”

There were too many people, but once the music started Medina could ignore them well enough. Her private viewing box made it easier, giving her a little separation from the crowd. Well-dressed men and women pushed through the aisles of the concert hall, finding their seats. Medina tasted cinnamon, a product of her own excitement and the energy of those surrounding her. Today’s performer hailed from the mainland: the brilliant Lucio Adessi, the best musician to visit the island this year. It was Sunday, the one day of the week that offered midday concerts.

The muscles in Medina’s arms convulsed. She clenched her hands onto the sides of her chair. The vision came as it always did: a shaking of her muscles, and a flash of colors and emotions. This time a spattering of small black and brown shapes cavorted across her sight, the taste of sour grapes sat on her tongue, and the scent of burning coal invaded her nose with a touch of fear. The vision was mild though, not overwhelming, thanks to the clockwork in Medina’s body which translated her visions into words and actions. Medina was mostly human—only a small part clockwork—and she often wished the sight would stop afflicting her so she could live a normal life. But she couldn’t do anything to prevent her clairvoyance. She waited expectantly for the typewriter in her right hip to print out instructions.

Thud, thud, thud, went the type hammers as they swung, pressing the metal slugs of type onto a small piece of paper. Then the typing stopped.

Medina paused with her hand to her hip, hesitating to take the paper. She tasted pickles, as she often did when she felt uncertain. Even when not receiving precognition, Medina experienced tastes and smells related to her emotions. Fortunately, this medical condition only ever heightened those two senses, while the visions flooded her five senses and all the nerves in her body.

The island caused her extrasensory gifts—or curses. The visions in particular tended to trouble her at inconvenient times, such as now, with the concert about to start. She did not want to miss it.

But she could not ignore a vision. She dared not risk it. Especially since the experience tasted of sour grapes, which she generally associated with monsters.

Medina glanced around to make sure no one was watching her, then opened the metal compartment in her side, which jutted out about an inch from her hip. She removed the piece of paper.

Tell the hall master to put out the nets.

The nets had only one purpose: to catch mechanical spiders. The newspaper hadn’t mentioned mechanical spiders in today’s forecast, but that didn’t matter. Medina’s visions were much more limited (and incredibly less useful) than those of the seer who worked for the newspaper: Medina could only foretell things directly related to herself, and only in the immediate future. Unlike most of those gifted with clairvoyance, she didn’t actually view the future; rather, what specifically she should do about it. But Medina’s visions were always accurate, so even if life would be easier without them, when they came she had to act, because of the small chance it might be about something important.
Medina dashed out of her loge—her private viewing box—not caring that people noticed her exit. She ran to the lobby of the building and hailed Mr. Frederic Cunningham, who owned the concert hall.

“Mr. Cunningham!” she gasped. “You need to put out the nets.”

“Spiders only come in the evening,” Mr. Cunningham replied. “It’s midday.”

But Medina had not planned to be here this evening, which meant the spiders could come at any moment. “You must put the nets out now. It’s important. I swear it on my life.” Medina’s hands shook. She folded them in front of her body, trying to stabilize herself. Even when ameliorated by clockwork, visions made her body weak and fragile.

Mr. Cunningham looked at the metal compartment in her hip. He knew she was part clockwork, and a seer. He’d grown to like her, as she had come to every single performance in the hall for the last four years. He had noticed that she preferred to sit alone, so he had given her one of the private loges without extra charge. Yet he obviously did not want to look like a fool by putting out his nets in the middle of the day. And she had never had a vision while in the concert hall before—in fact, she had never told him specifics about any of her extrasensory experiences.

“Please,” Medina pleaded. “Do it right now.” She had her own nets at home, but she could not bring them back in time.

“Very well,” said Mr. Cunningham. “But it better not deter anyone who is late to the concert.”

He instructed his assistants to put out nets. They looked confused but did not argue with him as they turned the cranks to lower the nets outside of the entryways and windows.

And then they waited, staring expectantly outside. No one knew exactly where the mechanical monsters came from or why there were so many more of them on the island than on the mainland. Rumors spread constantly about their mysterious creators and their plans, but Medina did not know what to believe.

A few seconds later, Medina gagged on the taste of sour grapes. Mechanical spiders rained down from the sky. They were the size of large dogs. Normally they rained all over the island, injecting venom into anything that could move and then crushing them with their mechanical jaws. But today they rained only on the street of the concert hall.

Men, women, and children on the street screamed and dashed away from the spiders. But the spiders did not attack them: they scampered on their eight legs across the road’s concrete surface towards the music hall, as if drawn by a magnet. She’d never seen them act like this before.
Medina tasted blood: fear.

 

#sorrynotsorry for leaving you with a cliffhanger. Now go pre-order the book!

Character Casting

My main character, Medina Nejem:

Clockwork Seer Profiles - Medina Nejem

 

My leading male, Lucio Adessi:

Clockwork Seer Profiles - The Virtuoso

 

And the tinker:

Clockwork Seer Profiles - The Tinker

 

And here’s a final link to the Rafflecopter. Lots of goodies await you!

Optimizing Your Author Website for Google

Optimizing your Author Website for Google

There’s a pretty standard consensus that organic search accounts for between 50 and 64% of website visits (the exact figure depends on the study’s approach). Search engines–including Google, Yahoo, and Bing–are the biggest driver of traffic on the web.

If you’re blogging or creating an author website, you need to make it possible for people to find you through search.

I’ve seen author websites that don’t show up when you Google the author’s name or their book title. And if you do a great post about x, y, or z, you want to have a website that shows up in search results.

In terms of search engines, in the United States Google accounts for 67% of searches. Bing and Yahoo are the two other big players. I’m going to focus on optimizing your author website or blog for Google; many of these techniques will help you show up in Bing and Yahoo as well.

First, How Does Google Determine Search Rankings?

Optimizing Your Author Website for Google: Google Rankings

Google uses a complicated, ever-evolving algorithm, but it boils down to two big things:

1. Content: how relevant is the blog post for a particular word or phrase? If you want it to rank for something, it has to be clear to Google that the content is about a particular subject.

2. Credibility: how popular is your blog post compared to others with similar content? If everyone links to your post, and especially if big, important websites link to your post, then Google assumes your post is more credible.

Optimizing your author website is about focusing on the content and the credibility. Of course, some blog posts or pages are easier to optimize than others.

Types of Website Content

Optimizing Your Author Website for Google: Types of Content

1. Hedonic Content: these are personal experiences, storytelling, and reflection or criticism. On an author website, this might be a short story or an essay you have written. Or if your books are about fishing, this might be commentary on fishing rules, reflections on fishing with your grandpa, or pictures from your latest fishing trip.

It is harder to optimize hedonic content for Google. There are a few ways to do it, which I address below (see especially Technique 7). But even though if you choose not to optimize your hedonic content for Google, you should definitely optimize it for Facebook and Pinterest.

2. Utilitarian Content: resources on a subject matter. On an author website, this might be tips on writing (like this blog post), or resources about a subject matter. For example, if you write fiction or nonfiction books about fishing, utilitarian content might be a list of the best fishing poles, a compilation of your favorite books on fishing, or information about a particular fishing location or technique.

You should always optimize utilitarian content for Google. This is where you can rank and find new readers for your website or blog, who in turn might be interested in your books or other stories.

And now, to get down to the practical, nitty gritty ways to optimize your content for Google. You don’t  have to do all of these every time, but a little time spent optimizing can have big results.

Technique 1: Write an Awesome Blog Post or Website Page

If the content isn’t good, it doesn’t matter how well you optimize it.

As I wrote in the first blog post in this series (introducing the general principles of optimizing your author website), you can create stimulating content by considering the rhetorical situation: your audience, your subject matter, and what you personally have to offer.

If you’re a published author, make sure you have a separate website page for each of your books or stories, so your website or blog shows up for the term on Google. And then provide excellent content, such as frequently asked questions, deleted scenes, book group questions, character interviews, music playlist, links, etc.

Technique 2: Find Out What People are Searching For

Optimizing Your Author Website for Google: Use Keyword Tool Io

Keywordtool.io is one of my favorite tools on the Internet. You type in a term and it tells you what people are searching for by using Google Autocomplete.

I wrote a blog post on Writing Dialogue, so I typed writing dialogue into Keyword Tool and searched. These were the results:

Optimizing Your Author Website for Google: Use Keyword Tool

These phrases are the different keywords I could choose to target in my blog post. Writing dialogue is the obvious keyword, but when I search for that on Google, really big websites come up, like Writer’s Digest, NaNoWriMo, and Grammar Girl. They have so many links pointing to them that I know that I can’t compete for that term.

So I choose one or two other terms that I think I can compete for. For my particular blog post, I choose writing dialogue in fiction and writing dialogue exercises.

Technique 3: Include Your Keywords in Your Title, URL, and Post

Optimizing Your Author Website for Google: Include your Keywords in the URL and Title

If a blog post on your website is truly focused on a particular topic, then that topic should be in the title and URL, right? Well, that’s what Google thinks at least. So if this is a topic that you think people were searching for, forget about doing a creative or clever title like The Dialogue of my Dreams. Instead, put in your keywords. As you can see above, the title of my post is 10 Keys to Writing Dialogue in Fiction (and 2 Dialogue Exercises) and the url ends with /10-keys-for-writing-dialogue-in-fiction/. I actually have WordPress set so that it automatically populates the URL with the blog post title (something you can do in most platforms) and then I modify it as I need to.

If one of my keywords is dialogue writing exercises, then I make sure that ends up multiple times in the post as well:

Dialogue_Writing_Exercises

Technique 4: To Be Perfectly Optimized, Words Must be in the Exact Order as the Search

Optimizing Your Author Website for Google: Examples of Incorporating Keywords

In my dialogue post, the terms I have perfectly optimized for in the title are writing dialogue in fiction and dialogue exercises.

In this blog post that you are reading, one of the terms I am optimizing for is author website, and optimizing your author website for google, so I’ve made sure to include those terms in the title, in the url, and multiple times throughout the post in that exact order.

A little gimmicky? Yes. But you found this blog post.

As a former writing teacher, I will confess that I will never sacrifice good writing just to insert keywords. Sometimes I consciously choose that it’s more important to have a short url that someone could type in then a long url that includes keywords. But if there are ways to insert keywords naturally, then I do.

Technique 5: Include Related Keywords in your Blog Post

There’s a chance that you will show up for related terms and keywords–but it’s a lot more likely if you include those related words in your blog post or website page.

For example, my husband and I were building an affiliate marketing website, which we’ve called Gift Some.

Giftso.me

One of the pages we made was titled “Gifts for Film, Media Arts, and Screenwriting Graduate Students and Professors.” The main keywords are in our title and our post, but we’ve also chosen to include related search terms within the post. For example, someone might search for Presents for Film Grad Students. And so in addition to Gifts and Graduate students in our post we include the words Presents and Grad students.

Optimizing Your Author Website for Google: Incorporate Main Keywords and Related Keywords

Especially if you’re writing a utilitarian blog post, this is also something you can do to optimize your author website. But for good writing, you should be avoiding unnecessary repetition and using synonyms anyways.

Tip 6: Use Analytics

You don’t know what’s working on your website or blog if you don’t know how many people are visiting, what they’re looking at over time, and which blog posts are most successful for your audience. Some blogging platforms, like Blogger, come with some basic analytics included. Other don’t. But no matter what platform you are using, you can add Analtyics.

My favorite, free analytics is Google Analytics.It’s very robust and gives you lots details, and it’s also easy to use.

For Google Analytics, you can look at how your website is performing in real time, over a day, a week, a month, a year, or any time frame you want. Here I set my Analytics to a big-picture view to see how I increased my traffic over time:

 

Optimizing Your Author Website for Google: Use Google Analytics

 

Here I can analyze my best performing pages:

Optimizing Your Author Website for Google: Use Google Analytics

I can look at my traffic sources and see how people are finding my website or a specific post:

Optimizing Your Author Website for Google: Use Google Analytics

Within any category, I can break down the data. For example, which social networks are people using to get to my author website?

Optimizing Your Author Website for Google: Use Google Analytics

There are so many features, but even a quick look at my Analytics is helpful. If you need help installing, simply Google Installing Google Analytics on WordPress (substitute WordPress with whatever blogging platform you use) and you will be given detailed instructions.

Technique 7: Create an Optimized Page that Links to your Hedonic Blog Posts

There are ways to shift your hedonic content to make it more utilitarian and easier to optimize. For example, instead of “The Summer I Spent Gardening” write a post titled, “5 Keys to Back Porch Gardening in Arizona.” But “The Summer I Spent Gardening” may be a more compelling post, that’s more true to you as an author and writer, and is more compelling for your audience. (Ideally your website includes a mixture of oth hedonic and utilitarian content.)

Here are a few of the hedonic posts I have written on this blog:

  • Writing is like kissing
  • Writing is like plate spinning
  • Writing is like exercising

I doubt that anyone in the history of Google has ever searched for the phrase Writing is like kissing. And if people aren’t searching for it, I can’t optimize for it.

So what I did is I waited until I had a group of enough hedonic posts all related to one subject. Then I did my keyword research and realized that lots of people were searching for the phrase Metaphors about Writing. And when I searched for that phrase on Google, none of the top-ranking posts used that phrase in their title. So I created a page on my website titled “Metaphors About Writing“:

Metaphors_About_Writing

My post uses the phrase “metaphors about writing” multiple times, and it’s in the title and the url. I found writing metaphors from various famous authors, including Ernest Hemmingway and Neil Gaiman. I mixed in these quotes with the metaphors I have created about writing and links to my pages.

This compilation page provides genuinely valuable content to teachers, students, and writers. It was worth my time because people interested in writing are part of the audience as a writer. And because I optimized the page for Google, it receives hundreds of visits a month. And every month, some of the readers click through and read my posts, including “Writing is Like Kissing.”

You can create compilation post about your hedonic content. This could be all the poems you have written about frogs, or your continuous, running commentary on some aspect of politics or the environment–whatever it is you’re writing about on your author blog, if it’s compelling, you’re probably writing about related things (or you could).

Technique 8: Post Consistently

You want your blog to be indexed (Google has to be aware of it in order to include it in search results). A website like CNN is crawled constantly and new results are added almost instantly to Google. I tend to post on this website at least once a month, so I can count on the fact that Google will crawl my site at least once a month and add new pages and blog posts to their search results. If I posted consistently once a week, I could count on Google indexing my site about once a week. If, however, I went six months without blogging, Google might start crawling my website less often, and it could take months after a new post for Google to notice.

When you’re working on your author website, you have to choose something that you can sustain. Personally, if I put up three posts up a week, I would not have time to write anything else. Set yourself a goal and make sure you post consistently. Not every post needs to be an opus, but it should add some sort of value for your readers.

Technique 9: Participate in Basic Linkbuilding

Linkbuilding is a huge, ever-changing part of SEO, and is not the focus of this post. However, there are three, easy things you can do that will help send links and boost the credibility of your author website or blog:

  1. Guest blogging: Write a guest blog post for another blog or for a site like Buzzfeed that allows contributor posts. Make sure your bio includes a link to your site, and not only will Google see you as more credible, but people may click through to visit your website.
  2. Turn mentions into links: If someone is mentioning you on the web already, ask them to turn your name into a link to your website.
  3. Relevant, non-spammy comments: If you are making relevant, non-spammy, non-trolling comments on blog posts, then choose the Name/URL option so your name includes a hyperlink to your website. And if it’s truly non-obtrusive, you can leave a comment along the lines of, “I really liked your discussion of ________. I wrote about a similar aspect on my blog at ________.”

Technique 10 (Advanced): Use Google Keyword Planner for More Search Details

This is a bonus technique if you want to take your optimization skills to the next level.

I love keywordtool.io because it tells you what people are searching for. But how many people are searching for a term? Which terms are most competitive. Google Keyword Planner is a free tool that will tell you.

First, I find keyword ideas using keywordtool.io:

Optimizing Your Author Website for Google

Then I go to Google Keyword Planner. They’ve now bundled it as part of Google Adwords, so you’ll have to set up an Adwords account, but you can do that without spending money. Once you’re logged in to Adwords click on “Search for new keyword and ad group ideas.”

Optimizing Your Author Website for Google: Use Google Keyword Planner

Enter some of the terms you are interested in as possible keywords for your blog posts or page, separated by commas. I never fill out the other details:

Optimizing Your Author Website for Google: Use Google Keyword Planner

 

Once you’ve searched, you can see trends on when in the year people are searching more for these terms. Click on “Keyword Ideas” to see your keywords.

Optimizing Your Author Website for Google: Use Google Keyword Planner

 

You can see how many people are searching for the term every month, and what the competition is. Because of the size of my website, I try to see if there’s anything with a higher number of monthly searches but low competition.

Optimizing Your Author Website for Google: Use Google Keyword Planner

Ultimately, I want to write about something that means something to me as an author, and fits my website. But if I was already going to write about my front porch, I might as well include the phrase “front porch ideas” because I’m not going to have to change much about my post and I could get a lot of additional traffic. It worked for my writing dialogue in fiction post–because of Google Keyword Planner I decided to include 2 dialogue exercises, and I’m ranked #2 for “dialogue writing exercises” in Google and get a lot of traffic because of it.

In Close

You don’t have to optimize every post or page on your author website for Google. But if you’re writing a utilitarian post, one that people might search for, it’s well worth your time. And regardless of the type of post or page, you should take a few extra minutes to optimize it, if not for Google, then for Facebook and Pinterest. Because, as I mentioned in the first post in this series, you want your website to be Stimulating, Searchable, Shareable, and Savable.

Coming in the next few weeks:

-Optimizing Your Author Website for Facebook

-Optimizing Your Author Website for Pinterest

 

Optimizing Your Author Website or Blog

Optimizing Your Author Website for Google, Facebook, and Pinterest

Andy Warhol talked about “15 minutes of fame,” and that’s what happens to most content posted on author websites or blogs. An author writes a blog post and shares it with her communities. It may have a bit of success, but then it disappears into the billions of pages on the Internet, never to be seen again.

The Cemetery of Forgotten Blog Posts (from Optimizing Your Author Website)

But that doesn’t have to happen.

Instead of being an abandoned grave, your blog posts can be the Taj Mahal, still a mausoleum, but with a lot more visitors. The truth is you don’t have to be a J.K. Rowling to get a steady stream of visitors to your website.

The Taj Mahal of Blog Posts (from Optimizing Your Author Website)

The key is slightly modifying your content in order to optimize for a few big platforms. This is greasing the wheel–taking your already good content and modifying it slightly, to create constant (or increasing) readership over time. In this blog series I will focus specifically on what you can do to your content itself. Marketing your website and yourself would be another series of blog posts by itself.

The Outline

Part 1 (this post) discusses why optimizing your author website is important. I’ll use examples from my own blog and introduce general principles, including the 4 S’s of good content.

Part 2, Google, highlights 10 easy ways to optimize you author blog/website for Google.

Part 3, Facebook, discusses 6 easy ways to optimize for Facebook.

Part 4, Pinterest, focuses on 8 easy ways to optimize for Pinterest.

This post is based on a presentation I gave at Tech PHX in November 2014. Many of the better ideas are borrowed from my husband, Scott Cowley, an internet marketer who spent years working in Search Engine Optimization (SEO). He’s currently pursuing a PhD in Marketing with a focus on Internet and Digital Marketing, and he approves the principles I discuss in these posts.

Case Study: My Website

Optimizing Your Author Website (from katherinecowley.com)

I’ve owned this domain for quite a while, but it was in January 2013 that I decided to really launch it as an author website. An at that point I was an unpublished author, and unless you’re famous for something else, as an unpublished author you have absolutely no audience.

I revamped the design of my website and during January and February I wrote 8 blog posts. I installed Google Analytics so I could track my website’s performance. And in February 2013, after promoting my website to all my friends and family, I received:

  • 127 unique visitors
  • 250 page views

I have not been a prolific blogger: I’ve published, on average, 1.6 posts per month. Yet last month, in May 2015, I received:

  • 2344 unique visitors
  • 3111 page views

I have never had a post go viral, and my audience is still a fraction of what I want it to be. But with a handful of hours a month, the size of my audience has increased over 18 times. And while I’ve published a number of short stories, most of this traffic increase is due directly to optimizing my website, specifically for Google, Facebook, and Pinterest.

Some of this has happened unintentionally. One of all-time most visited blog posts is a humorous post titled “My Companion Llama.”

Optimizing Your Author Website

Meet Evelyn, my imaginary companion llama

For a while if you searched for “companion llama” on Google I was ranked number 1 for the term. Fortunately I’ve dropped down to number 4, which is a good because most people searching for companion llamas are interested in getting their own companion llama, and not in reading a mildly mocking piece. But out of habit, I optimized for the term “companion llama,” and there wasn’t much competition, so I’m still ranking for it.

Most of my other blog posts I’ve intentionally optimized.

Optimizing Your Author Blog for Google, Facebook, and Pinterest

On the day I published “10 Keys to Writing Dialogue in Fiction,” I shared it on Facebook. Most of my friends aren’t interested in writing craft, and I received only 29 views. Honestly, that’s a little depressing. But because I optimized the post, since then I have received over 12,000 views on the blog post, and the number of readers continues to increase every single month.

How did I do it? First, let’s look at the big picture, the general principles.

The 4 S’s of Good Content

Optimizing Your Author Website - The 4 S's of Good Content

As you create your author website and add new blog posts, your content should be stimulating, searchable, shareable, and savable.

The first S is Stimulating.

If your content isn’t good, it doesn’t matter how much you optimize.

But how do you figure out what content will be stimulating for your audience?

My favorite advice on this subject actually comes from Aristotle. He wrote a book titled On Rhetoric over 2000 years ago. He focuses on three things in his text, which modern scholars call the rhetorical situation, or the rhetorical triangle.

Optimizing Your Author Website. Step 1: Create Stimulating Content by considering the rhetorical situation

What is your subject matter? What does your audience look like, what do they care about, and what connects to them? And what makes you distinctive as a speaker or writer, that you can offer? Figuring out how the subject, the audience, and the speaker intersect is key to creating stimulating content. I could write a whole series of blog posts on this subject, but that will have to wait for another day.

Searchable, Shareable, and Savable

Once you have stimulating content, the next three s’s relate to optimizing your website and blog. Unless you want your content to die an early death, it must be searchable, shareable, and savable.

Searchable: Your content needs to be searchable by Google and other search engines. Pinterest and other platforms also provide search functions that drive a lot of traffic. If you are not receiving traffic by organic search, you are missing out on a huge opportunity.

Shareable: You have to package your content in such a way that people can share it easily and effectively. People are sharing content constantly on social media sites including Facebook, Twitter, and Pinterest.

Savable: People want to be able to come back to your content easily, but most aren’t going to use a traditional browser bookmark or create a list of links in a word file. People will save your content on Pinterest, Tumblr, and Facebook and they will come back to it later and return to your website.

Parts 2, 3 and 4 of this series will go in depth on easy, practical things you can do to make your author website searchable, shareable, and savable.

Moving Forward

Optimizing Your Author Website for Google

Depending on what study you’re consulting, organic search (from Google and other search engines) accounts for 50-64% of website visits. It is the largest driver of web traffic. So that is the focus of Part 2:

Optimizing Your Author Website or Blog for Google

Related:

Part 3: Optimizing for Facebook

Part 4: Optimizing for Pinterest

(These follow-up posts will be published in the coming weeks.)

 

Image Credits:

Pen and notebook – Ray Sadler via flickr, Creative Commons license; Cemetery – Berit Watkin via flickr, Creative Commons license; Taj Mahal – Francisco Martins via flickr, Creative Commons license;  Lllama – Mary via flickr, Creative Commons license; Will Write for Food – Ritesh Nayak via flickr, Creative Commons license.